Premium physical mail carries a unique QR code per business. The scan routes each owner into a funnel matched to their diagnosed weakness. The service they buy is built and run by agent loops; partners close the sale and stay reachable during the pilot.
Find SMBs, verify the owner's name from 2+ sources, scrape site + socials, diagnose. Every claim cited and timestamped.
xpoz · company-research · auditsPendingPer-niche mail creative. Names the business, cites one dated observed flaw. Persuasion corpus governs copy.
Canva · fal.ai · vault/doctrinePendingOne short URL per recipient on the brand domain. Scan logged. Tracked phone number per format cell.
CF Worker + D1 · call trackingNext upToken-gated funnel per diagnosis showing their audit. Pixel on every page. Lead state machine in D1.
LanderLab · advertorial 7-actPendingPartner-run during pilot: same-day callback, quote, contract, Stripe checkout. Zero-human applies to delivery, not the handshake.
partners · CRM · StripeNeeds D4/D5Tiered mail by API. CASS-verified, suppression-list gated, delivery webhooks logged per piece.
Handwrytten · Lob/PostGridNeeds accountsOnboarding state machine (credentials, DNS, assets), agent build, client sign-off gate, launch + rollback plan.
agent loops · BRANDFILEPendingScan/call/lead/close by segment × creative × format. Losses logged with reasons. Weekly close harvests rules.
board · sunday-closePendingAudit first, then rebuild. Verified by machine, approved by the client.
Content creation, scheduling, automation, management. Runs as a retainer.
Service delivery runs fully on AI agents, automations, and loops — humans close the sale and handle emergencies. Priced against the 80% gross-margin floor (adopted house doctrine, see VISION.md).
| Rank | Niche | Value signal | The gap | Role in pilot |
|---|---|---|---|---|
| 1 | HVAC · Plumbing · Electrical | $8–15k customer LTV | 45–56% have no website | Lead segment |
| 2 | Roofing · Remodeling | $10–40k per job | Same gap, biggest tickets | Lead segment |
| 3 | Dentists | $5.5–22k patient LTV | Outdated sites, not missing | High-retainer layer · gated delivery |
| 4 | Med spas | $1.4M avg location revenue* | Social content gap | Combo-offer layer · gated delivery |
| 5 | Solo law firms | $2.5k–150k lifetime | 43% of solos: no website | Test cell · never certified format |
| 6 | Auto repair | $20–55k loyal customer | Mail-coupon native | Test cell |
| 7 | Landscaping | $2.8–4.8k LTV | Retainer-shaped revenue | Route filler |
| 8 | Restaurants | low LTV, high volume | ~44% no site, staff intercepts mail | Low tier only |
* location revenue, not per-customer LTV — a proxy for budget capacity. Value signals are the prospect's customer economics (their willingness to pay); our client LTV is priced in D5.
Bridgeport–Stamford–Danbury. 126,921 small businesses. Bridgeport is the #1 large US city for owner density (82.2 per 1,000). Median incorporated self-employed income $101,482, the richest owner base in the state.
Robot-pen, hand-addressed envelope. Cites one dated observed flaw. QR on insert card.
$2.50–4.20 / pc · HandwryttenObject tied to the diagnosis. Near-100% desk delivery, opened by curiosity. Verify vendor minimums first.
$5–25+ / pc · kitting vendorSignature-required. Compliance checklist + partner sign-off; no legal-document mimicry; never sent to lawyers.
~$7–9 / pc · Lob certifiedInside the researched $1.5–2.5k band; worst-case matrix cost $2,120. Vendor minimums sit outside the cap — priced before lock.
Every piece: unique QR + PURL + tracked phoneexit when: test scan logs + routes · uptime goal green 7 days · target W29-30
exit when: 200 mailed · inbound channels answered · target W32-34
exit when: first client delivered + signed off · target W36+
QR links, funnels, board need a home. Claude brings candidates; partners pick.
decide by W29 · blocks Gate AHandwrytten/Simply Noted + Lob/PostGrid. Billing partner-only by law.
decide by W31 · blocks Gate B~$2,400 mail + vendor minimums + list costs. Script enforces the cap you set.
decide by W31 · blocks Gate BLawyer-reviewed services agreement w/ AI-delivery clause, Stripe, refund policy, entity/insurance/CT sales-tax registration (CT taxes website services at 1%).
decide by W32 · blocks Close stageBoth products priced, modeled client LTV + churn, max allowable CAC. Without this the funnel copy and pilot verdicts have no anchor.
decide by W30 · blocks funnels